Just read the Purple Cow by Seth Godin. The book is great marketing tools. And honestly, it changes the concepts and the old ideas of how to market your business. Basically, what I understood from this book is that your Business Ideas have to be remarkable so you can market it easy. If you have a bad business idea from the beginning, it will be hard to market it even if you have the best marketing team in earth. He gave Starbucks, jet blue, and amazon.com as examples. These businesses are taken so it is over you can not create a new business like them. Also, he added that when you get your business up in the sky, you have to maintain adding new ideas to it in order to keep it up. In other part of book, he talks about the Advertisings. TV and News Paper ads are not as effective as they used to be. He asked so many people who were reading the Wall Street Journal about the name of the company which had a one page ad in the other page of the journal, 100% of these people did not even catch the name of the company. So the art of advertisements has changed dramatically in the last decade. Finally, I loved the book and I think it is a great marketing tool especially for new marketers like me who wants to learn.
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