Since I am a big fan of Seth Godin, I will keep talk about the purple cow. In one part of his book he talked about Mouth to Mouth Advertisements. He said that the best and the cheapest way to advertise are mouth to mouth. When you offer a good service that is it. Every one will talk about your good service. People trust each other and they don’t trust advertisements. If you have the best sales force on earth, and they are trying to sell very good products, they will have hard time doing it because they are sales people, and most of us don’t like sales people. On the other hand, if your best friend tells you about a good restaurant or a nice hotel, you will run to try the restaurant and stay in the hotel. I bought my Toshiba laptop because friend of mine told me that it was better than Dell. I told another friend about Toshiba so he bought one for himself. How many times did you stay in a hotel because some one you know told you that the hotel was good and the service is exceptional? TV ads are dying right now. When we are watching the Super Bowl as Mr. Godin Said, we wait till the commercials come so we can run to the bathroom or get more snacks. So we don’t watch the commercial. Companies waste too much money for TV ads instead of using this money to improve their services.
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