Hotel Executive

Daily Digest for Tuesday Mar 17, 2009

Featured News U.S. Travel Association Debuts Online Voting For Innovator of the Year Awards Business & Finance Wyndham Completes $46 Million Term Securitization HREC Arranges Financing of Doubletree, Dallas Interstate Hotels Reports 4Q Net Loss of $16.5 million Audit Report Raises Doubt About Lodgian's Ability to Continue as a Going Concern Leisure Travel Trends Slightly Upward ATTA Mission Delivers Sustainable Development Support to Jordan Hotel Packages, Renovations, & Awards Hyatt Place Recognizes Ultimate Host and Hotel Wyndham Named a '2009 DiversityInc 25 Noteworthy Company' Joint Venture Begins Renovation of Lexington Hotel Egg-ceptional Easter Breaks with Red Carnation Hotel Openings & Acquisitions Doubletree Columbus Debuts in Georgia Fort Lauderdale Grande Reflagged as a Hilton Langham, Yangtze Boutique, Shanghai Opening May 1st Conference & Event News HFTP Club and Controllers Conference HSMAI and the U of Denver Set Agenda for Ninth Annual Resort Conference Spring Meeting of HEDNA in Budapest Products & Services Lodging Interactive Launches Group 360 Hilton Garden Inn Lexington Partners with WRS Survey Reports Trends in Online Reviews Appointments & Promotions W South Beach’s New GM is Eduardo Fernandez Benchmark Appoints Peter Csikos Exec Chef Adam Hayes Appointed Exec Chef Grand Bohemian Hotel Read more of today's headlines ...

Sales & Marketing: Customer Loyalty Make the “G” and the “E” in GREEN Stand for “Guest Experience” By Rob Rush, CEO, LRA Worldwide As the definition of “green” intersects with “sustainable” and both mature in the marketplace, and it becomes abundantly clear that a “green” hotel needn’t detract from the guest experience, it will behoove hospitality professionals to a) Get on the bus, as sustainable practices will be a required “cost of entry” practice in the future, not a marketing initiative; and b) Figure out how “green” can actually enhance the guest experience. Read full story